Fischer logo image, featuring stand up paddle board fishing activities.
Fischer logo with text:

WHAT IS FISCHER?

Fischer is a collection of products designed specifically for those who were born to fish. The name Fischer was inspired by old-school surnames that reflected a person’s trade—think Smith, Carpenter, or Hunter. It’s a nod to those who make a living on the water, built for those who just live for it.

SHOP THE Fischer topwater COLLECTION

The Fischer Topwater Collection brings a bold, nautical-inspired style to the HD paddle board, Highwater Packs, MAGNEPOD™ drinkware, and KULA Coolers. This collection blends function with a design influenced by nautical flags and classic fishing gear.

SHOP THE Fischer cutthroat COLLECTION

The Fischer Cutthroat Collection is inspired by the bold patterns of the cutthroat trout, a species known for its striking red slash marks beneath its jaw. This design brings freshwater to BOTE’s fishing lineup, featuring the Rackham paddle board, Rover Micro Skiff, MAGNEPOD™ drinkware, and KULA Coolers.

Person fishing from a paddleboard on calm water under a cloudy sky.
Person in a cap and sunglasses preparing fishing gear by a lake.
Two fishermen with fishing gear.
Colorful paddle board tied to a rope in dark water.